What Not to Do in Cozumel: Avoid These Tourist Mistakes and Enjoy the Island Like a Local
Hello there! I’m Silvia Lupone, and I have the pleasure of being your host at Stingray Villa here in lovely Cozumel. If you’re planning a getaway to our sunny piece of the Caribbean, then you’ve come to the right place. I’m here to help you get the absolute most out of your trip—and gracefully sidestep the common blunders that can turn a dream vacation into a “well, that happened” story.
Cozumel is, without a doubt, an absolute gem. We’re the third-largest island in Mexico, nestled into the Caribbean Sea like a big, beautiful sapphire surrounded by every shade of turquoise you can imagine. With nearly 30 miles of coastline, planning at least one perfect beach day is a given. You’ll want to pack some drinks and snacks for a long, leisurely outing on our pristine sands. But it’s more than just beaches; it’s a tapestry of lush jungle, vibrant culture, and some of the most spectacular diving in the entire world. It’s the kind of place that’s incredibly easy to fall in love with at first sight.
But, like any destination that’s been discovered by the world, there are a few traps that visitors tend to fall into, especially if it’s their first time setting foot on the island. So let me be your guide. I want to walk you through what not to do, based on many years of welcoming guests, chatting with travelers from every walk of life, and—let’s be honest—learning from a few of my own mistakes way back when.
1. Don’t Drink the Tap Water (Seriously, I Mean It)
Let’s get the big one out of the way first. You’ve probably heard this advice for traveling anywhere in Mexico, but it bears repeating because it’s just that important. Drinking bottled water is absolutely essential if you want to avoid some, shall we say, unpleasant health issues that can come from unsafe tap water.
Even those of us who live here rely on bottled or purified water for everything. And I do mean everything—cooking, brushing your teeth, rinsing off fruit from the market, and yes, even the ice that goes into your margarita. Now, many of the larger hotels and resorts (like the Fiesta Americana, for example) have their own extensive filtration systems, but unless you are 100% certain, it’s always better to be safe than sorry. Just stick with the bottle.
And if you’re staying somewhere more local, like an Airbnb or a boutique spot like ours, we almost always provide large jugs of purified drinking water or big refillable dispensers for our guests. It’s one of those small comforts that makes a huge difference when you’re trying to stay healthy and happy on your vacation.
2. Don’t Leave Your Belongings Unattended
Cozumel is widely known as one of the safest places in Mexico, and it has a wonderful, relaxed atmosphere. But let’s be real for a moment: petty theft can happen absolutely anywhere tourists gather, from Paris to Phuket. It’s just a fact of travel.
If you’re taking a stroll through the downtown area or lounging on one of our beautiful public beaches, just use a little common sense. Keep your bag within arm’s reach, and please, never leave your phone, wallet, or camera sitting unattended on a towel while you go for a swim. Trust me, that dip in the crystal-clear ocean feels so much better when you’re not glancing back at the shore every two minutes, worrying about your stuff.
A few simple tips can give you total peace of mind:
Grab a waterproof phone pouch with a neck strap. They’re cheap, easy to find, and let you take your phone right into the water with you.
Consider a money belt or an anti-theft bag if you’re planning on exploring busy markets or taking the ferry.
It’s crucial to use your hotel safe. Store your passport, extra cash, and any other valuables in there to ensure they are secure. Don’t just leave them in your suitcase.
And since we’re on the topic of money, if you’re wondering about exchanging currency, do yourself a favor and skip the kiosks at the airport. They rarely have good rates. The local cambios (exchange offices) in town almost always offer the best deals. For ATM withdrawals, I always recommend using machines that are physically attached to a bank. They’re just more secure.
3. Don’t Come Across as Cheap—Cultural Courtesy Matters
You know what can truly make a trip smoother and more enjoyable? It’s not about how much money you spend, but about how you interact with the local rhythm of a place. In Cozumel, that means tipping fairly for good service, offering a warm greeting, and just generally showing a little cultural awareness. It’s not about flashing cash around; it’s about showing genuine appreciation for the people who make this island so special.
Here’s the thing, waiting for the bill to be requested is a common custom here, which allows you to enjoy your dining experience without feeling rushed. It’s a small thing, but understanding it makes a big difference.
As for tipping, here’s a general guide:
Sit-down restaurants: Aim for 15–20%, just like you probably would back home.
Smaller, local spots: Even 10% is greatly appreciated and goes a long way.
Street food vendors: A tip isn’t usually expected, but if someone is particularly kind or helpful, a few extra pesos is a wonderful gesture.
Tour guides: They work incredibly hard to make your day memorable. A tip of 15–20% of the total tour cost is standard.
Divemasters: The general rule is about $12–$15 USD per tank, especially on two-tank dives. These folks are responsible for your safety and finding all the cool stuff underwater!
Gas stations and grocery stores: The attendants who pump your gas and the baggers at the checkout really do rely on tips. Handing them 10 to 20 pesos is both appropriate and deeply appreciated.
Beyond money, a little Spanish can open so many doors. You don’t need to be fluent! Just starting with a simple “Buenos días,” “Buenas tardes,” or “Buenas noches” is a sign of respect that people will notice. And if you plan to visit a church or another religious site, be mindful and cover your shoulders and knees. It’s about being thoughtful, not overly formal.
Watch Out for Fake Tour Guides
There’s no shortage of friendly faces in Cozumel, but not all guides with a clipboard and a big grin are legit. To make sure you’re getting the real deal—and not an impromptu “tour” that ends with you lost and a little lighter in the wallet—there are a few simple tricks you can use.
First, always book your tours through established companies, ideally before you arrive or at reputable offices in town. Look for names you recognize (like Viator, GetYourGuide, or companies recommended by your hotel or other travelers) and always check for recent reviews on trusted sites like TripAdvisor.
When you’re approached by someone offering a deal that seems too good to be true, don’t be shy about asking for ID or credentials. Legitimate guides will usually have a badge issued by the municipality, and real companies won’t hesitate to show you proof of insurance, licenses, or other documentation.
If in doubt, step away and do a quick search on your phone (thank you, waterproof phone pouch). A moment’s research can save you hours of hassle. And don’t be afraid to politely decline if you’re not 100% comfortable. Your island adventure should be stress-free, not full of surprises best left to reality TV.
4. Don’t Skip the Sunscreen (But Make It Reef-Safe)
The sun in Cozumel does not mess around. It’s that glorious, golden, tropical kind of sunshine that feels absolutely amazing on your skin… right up until you’ve been out in it for an hour too long and suddenly your shoulders are glowing like a traffic light. But this isn’t just about protecting your skin—it’s about protecting our ocean.
If you are planning to snorkel, dive, or even just float around near the shore, please, please use reef-safe sunscreen. Our coral reefs are living, breathing, and incredibly fragile ecosystems. Chemicals like oxybenzone and octinoxate—which are found in so many traditional sunscreens—are devastating to marine life, especially the delicate corals.
So, what should you look for instead? You want sunscreens with active ingredients like zinc oxide or titanium dioxide. Make sure the label also says they are non-nano and biodegradable. A few brands we love and trust here are Stream2Sea and Beauty by Earth. They get the job done without harming the reef.
So yes, slather it on. But do it smartly. You’ll be protecting your skin from a wicked burn and helping to preserve the underwater magic of Cozumel for the next generation of wide-eyed snorkelers.
5. Don’t Let a Scooter Wreck Your Trip
I get it. The idea of zipping around Cozumel on a scooter sounds like something out of a movie—wind in your hair, turquoise views at every turn. But honestly? It’s often not worth the risk. The roads here can be unpredictable, especially if you’re not used to navigating the maze of one-way streets in town, dodging the occasional pothole, or handling a sudden downpour that can turn the pavement into an ice rink.
On top of that, most of the rental scooters aren’t exactly in peak condition. The brakes can be sketchy, and they don’t always handle well, particularly when there’s sand or loose gravel on the road. We’ve seen far too many tourists limping through town with scraped-up knees and elbows who thought it would just be a “quick and easy ride.”
Instead, do yourself a huge favor and rent a car or just grab a taxi. Taxis are plentiful and regulated. Just be sure to confirm the fare before you get in to avoid any surprises. Better yet, if you’re itching for some real exploration off the beaten path, rent a Jeep and head over to the island’s east side. It’s a gorgeous, more rugged stretch of Cozumel—think wild waves, wide-open beaches, and far fewer people.
And if you want an adventure with a bit more structure but no less beauty? Check out Punta Sur Eco Beach Park. You’ll get sweeping ocean views from the top of a lighthouse, you can spot crocodiles sunning themselves in the lagoon (from a very safe distance!), and maybe even see flamingos. It’s all the adventure with none of the road rash.
Find Your Own Slice of Paradise
Let’s be real: everyone loves a good beach day, but the main drag—Playa Palancar, Paradise Beach, or those right off the cruise docks—can feel less “tropical escape” and more “swimming in a sea of inflatable flamingos.” If your dream is salty hair, splashing in clear turquoise water, and only the sound of waves (not thumping reggaeton) in the background, it pays to go rogue.
Here’s the magic of Cozumel’s lesser-known beaches:
- Peace and Space: Trade the crowds for actual breathing room. On quiet beaches, you can spread out your towel, set up shade, or build a sandcastle without dodging flip-flops and selfie sticks.
- Nature Unfiltered: Fewer people means more wildlife. Watch shorebirds, glimpse iguanas sunning themselves, or even spot that shy hermit crab making his commute across the sand.
- Laid-back Vibes: With no lines for beach chairs and no booming bars, you get that blissed-out, toes-in-the-sand feeling that made you fall in love with the idea of island life in the first place.
- Local Discoveries: Ask a Cozumel local or two for their favorites—odds are you’ll get pointed toward dreamy coves or lagoons you’d never find on a cruise excursion map.
Bottom line? Seeking out the quiet corners gives you more than just a killer background for your next profile pic. You’ll come away actually feeling recharged, refreshed, and connected to the real Cozumel—just the way it should be.
6. Keep Your Hands to Yourself—Seriously
The underwater world of Cozumel is breathtaking. There’s nothing quite like floating weightlessly alongside a majestic sea turtle or drifting past a wall of vibrant coral. It feels utterly magical. But here’s the thing: that magic is delicate. Really delicate. A simple touch—just grazing a fish with your fingers or bumping against a piece of coral—is a huge no-no and can cause much more damage than you’d ever imagine.
Why? Your skin carries oils, sunscreen residue, and bacteria that can be incredibly harmful to marine creatures. For a fish, that touch can strip away its protective mucous layer, leaving it vulnerable to disease. For coral, which is a living animal, a bump can mean years of regrowth are undone in an instant, or it could even kill the colony.
And from a legal standpoint? It’s not just frowned upon; it’s illegal to touch or harass marine life in Mexico’s protected waters. So please, admire from a respectful distance, don’t feed the wildlife, and let nature stay wild.
7. Don’t Search for or Buy Drugs in Cozumel
This one should go without saying, but in today’s world, it needs to be said loud and clear: don’t mess around with drugs in Cozumel. Not only are you putting yourself in a position for serious legal trouble (and trust me, Mexico does not take narcotics offenses lightly), but you are also inviting personal risk in ways you might not anticipate.
Cozumel may feel like a chill, laid-back island paradise on the surface, but like many popular tourist destinations, it’s not entirely immune to the presence of organized crime operating in the shadows. If someone on the street offers you something, just walk away. Politely decline or don’t, but just remove yourself from the situation.
Stick to well-lit, populated areas at night. Stay around other locals and tourists. Lean into all the incredible, legitimate things this island has to offer—the stunning sunsets, the world-class snorkeling, the mind-blowing tacos. You’re here to relax and make wonderful memories, not to end up in a dangerous mess.
8. Ready to Pay? Don’t Wait for the Check
Dining in Cozumel is a relaxed affair. It’s unhurried… sometimes almost too unhurried if you’re accustomed to the snappy pace of service back home. Servers here are taught that it’s rude to rush a customer. They won’t drop a check on your table without being asked, as that would imply they want you to leave.
That’s just not the vibe here. When you’re finished with your meal and ready to go, you’ll need to signal for the bill. Catch your server’s eye and simply say, “La cuenta, por favor.” (The check, please.)
If you happen to be on a tighter schedule—maybe you have a dive boat to catch or a flight to make—it’s perfectly acceptable to ask for the check when your meal is served. No one will think you’re being rude. Also, it’s a good habit to check your bill carefully. If you’re paying with a credit card, always ask for the portable reader to be brought to your table. And having a bit of local cash on hand for smaller eateries or for tips? That’s always a smart move.
9. Don’t Get Duped by Fake Cigars and Tourist-Trap Tequila
Listen up, because I’ve got a bonus tip for you that could save you some serious cash and a whole lot of disappointment.
First off, let’s talk tequila. You’ll see dozens of “tequila shops” near the cruise ship piers, all promising “free tastings” and “authentic” products. Let me be blunt: most of them are tourist traps. They’re selling overpriced, mediocre tequila that you could find for much less elsewhere. If you want to buy some good stuff, go to a proper liquor store like La Europea. They have a fantastic selection, and the prices are often much better than what you’d pay back home.
Now, about those famous Cuban cigars… I hate to be the one to break it to you, but most of the Cuban cigars sold in Cozumel, especially by street vendors, are as fake as a three-dollar bill. Don’t even think about it. But don’t worry, if you’re looking for the real deal, I’ve got the spot for you. There’s a place called Havana Bob’s Cuban Cigars, and let me tell you, it is 100% legit.
Imagine walking into Havana Bob’s and seeing this giant, walk-in humidor filled with genuine Cuban cigars. Bob even has his own special hand-rolled cigars for the true aficionados out there. The prices are fair, and you can be confident you’re getting exactly what you pay for.
9½. Beware the Timeshare Trap
If you spend more than an afternoon strolling around Cozumel, odds are someone will approach you promising “free tours,” “discounted excursions,” or even some “can’t-miss” gift—all you have to do is “check out a quick property presentation.” Sounds harmless, right? Well, here’s the real scoop: timeshare pitches are a dime a dozen on the island, and the freebie is rarely worth what you’ll give up in time (and possibly money).
Here’s how the game usually plays out:
- You’re lured in with a prize: Free tequila tasting, snorkeling trip, or even an “exclusive” gift.
- Next thing you know, you’re sitting in a windowless room: Cue the endless presentations, smooth-talking salespeople, and pressure to sign up for a timeshare—you know, today only!
- You walk out feeling more dazed than delighted: Best-case scenario, you lost half a beach day. Worst case, you’re now on the hook for a contract you never really wanted.
Want to avoid that vacation headache? Easy:
- Politely but firmly say no to offers of “free gifts” in exchange for attending a presentation.
- Don’t give out any personal info to anyone unless you’re absolutely sure who you’re dealing with.
- Stick with well-known companies for excursions and ticketed experiences—ask your hotel, your dive shop, or fellow travelers for real recommendations.
- And if you’re curious about timeshares—hey, it’s your money!—do your homework long before your flip-flops land on Cozumel.
Bottom line: keep your eyes open, trust your gut, and save your precious island time for coral reefs and tacos, not contract negotiations. Your margarita is a much better investment!
10. Don’t Wing It—Know the Island Before You Land
You wouldn’t fly all the way to Paris without having a basic idea of where the Eiffel Tower is, right? Cozumel deserves that same level of curiosity. This island might seem small, but it is packed with layers of history, protected marine sanctuaries, ancient Mayan ruins, and incredible off-the-beaten-path corners that you’ll only discover with a little bit of pre-trip research.
How Not to Lose Yourself in San Miguel
San Miguel might not be a sprawling metropolis, but its winding streets and colorful chaos can definitely throw you for a loop if you arrive without a plan. The trick? A little bit of strategy and a willingness to embrace a dash of adventure.
First, get your bearings before you even leave your hotel. Download an offline map (Google Maps works, promise!) or grab an old-school paper one from your hotel desk—retro, but it never runs out of battery. Most of the action centers around the waterfront and the main plaza, so if you can spot the water, you’re halfway to home base.
Don’t be shy about asking folks for help; Cozumeleños are famously friendly and usually more than happy to point you in the right direction (even if their directions come with a side of local gossip). If you wander a little off-track, congratulations—you’ve found where the best tacos are hiding. So long as you know a couple of landmarks (the giant clock tower is your north star), you’ll have San Miguel figured out in no time.
11. Don’t Ignore the Island’s Fragile Ecosystem
Cozumel is breathtakingly beautiful, and that beauty is incredibly fragile. The coral reefs here are living organisms, and they are under threat from climate change and human impact. Sea turtles still come to these very beaches to nest. Dolphins and rays swim freely in these waters. That means how you behave during your visit truly matters.
Want to relax with a clear conscience? Choose eco-friendly tour operators who prioritize conservation. Book a spot at a beach club that actively participates in marine conservation efforts. And if you’re snorkeling or diving, please remember what I said before: never, ever touch the coral. It can take decades for it to grow just a few inches, and a single touch can destroy it in seconds. Feeding the fish might seem like a fun, harmless activity, but it disrupts their natural behavior and throws off the entire ecosystem.
You don’t have to be a hardcore environmentalist to make a difference. Just be thoughtful. Leave things as you found them. And know that your small, conscious choices have a ripple effect that helps keep Cozumel beautiful for everyone.
12. Don’t Leave Your Travel Plans to the Last Minute
If you’ve never traveled to an island destination before, here’s a little insider tip: getting here often takes a bit more planning than you might think. For Cozumel, you’ve got two solid options. You can fly directly into Cozumel’s International Airport (CZM), which is incredibly convenient. Or, you can fly into the much larger Cancún International Airport (CUN), take a bus or taxi down to Playa del Carmen, and then hop on a 40-minute ferry to the island.
Whichever route you choose, book it in advance. Flights directly into Cozumel can be limited and fill up quickly, especially during peak season. The ferries can also get crowded. Nobody wants to start their beach vacation with a stressful travel snafu because they waited too long. A little bit of prep work on the front end means a lot more time for piña coladas on the back end.
13. Don’t Skip San Miguel de Cozumel
It happens all the time. People come here, check into their all-inclusive resort, flop onto a lounge chair by the pool, and never leave the property. And honestly, that’s such a shame, because San Miguel is where the real heart and soul of Cozumel lives.
This is where you’ll find the authentic local restaurants where grandma is still running the kitchen, the charming boutique shops selling handmade jewelry, and the peaceful town square where you can sit on a bench and hear a mariachi band warming up before sunset. Immersing yourself in this local culture, with its rich blend of Mayan heritage and warm Mexican hospitality, will undoubtedly enhance your entire travel experience.
Take a stroll down the main drag, Avenida Rafael Melgar, pop into a quiet café, or make your way to the Mercado Municipal for some tacos that will absolutely blow your mind. This isn’t the polished, curated version of Cozumel—this is the real, authentic one.
14. Don’t Skip the Local Flavors—Literally
You didn’t travel all this way to Mexico to eat hamburgers and chicken nuggets, did you? I certainly hope not! Cozumel’s food scene is a vibrant, spicy, citrusy, seafood-heavy celebration of Mexican-Caribbean fusion. Understanding local customs, like waiting for the bill, enhances the relaxed dining experience. Whether you’re trying lionfish ceviche (eating this invasive species is actually good for the reefs!), savoring slow-roasted cochinita pibil, or enjoying freshly caught grouper grilled over an open flame, the food here is an experience in itself.
Looking for an easy win? Head to a beach club with a kitchen. Some of the best meals on the island are eaten with your feet in the sand. Bonus points if they serve fresh horchata or agua de jamaica to wash it all down. And remember to carry some cash, as many of the smaller, more authentic local spots may not accept credit cards.
15. Why Littering in Cozumel Is a Big Deal
Here’s something most travel guides won’t spell out, but it matters: litter doesn’t just “go away” in paradise. When you toss that soda can or forget your plastic water bottle on the sand, it’s not just an eyesore for the next family looking for seashells. It’s an open invitation for wildlife mishaps—sea turtles and seabirds can mistake your trash for food, leading to injury or worse.
Plastic wrappers and bottles wander easily on Cozumel’s trade winds, often ending up in fragile mangrove forests or, worse, floating out to the Mesoamerican reef. That’s bad news for the coral, the fish, and—let’s face it—future sunsets and snorkeling excursions. Not the legacy you want to leave, right?
So, take the simple route: use the bins, and if you feel inspired, join a quick beach cleanup with the locals. Small actions go a long way here, helping make sure the only thing drifting along Cozumel’s spectacular coastline is another perfect sea breeze.
16. Don’t Ignore the Forecast—Mother Nature Has a Mind of Her Own
Let’s have a quick reality check: Cozumel’s weather sometimes likes to throw a curveball (or, let’s be honest, a whole tropical storm) with very little warning. One minute you’re soaking up pure sunshine; the next, the sky’s opening up over your beach towel or dive boat. Hurricane season, in particular, can add an extra layer of excitement you didn’t sign up for.
That’s why keeping one eye on the forecast—before and during your trip—is your best friend. Pull up weather apps or check in with your local host regularly, especially if you’re planning anything on the water or hoping to hit a remote stretch of coastline. Plans may need to flex a bit, and that’s perfectly normal here. A little heads-up goes a long way in making sure the only surprises you get are the good kind (like spotting dolphins from your breakfast table).
Bottom line: Let the weather guide, not derail, your adventure. A tiny bit of planning keeps you dry, safe, and ready to dive (or dine) wherever the sunshine leads you.
17. Go Easy on the Margaritas
I know, I know—Cozumel and beachy cocktails pretty much go hand-in-hand. Who doesn’t want to sip something icy and tropical while watching the sun dip below the horizon? But before you order that third round, a quick reality check: a little restraint at the bar can make all the difference during your trip.
First, a word to the wise—overindulging doesn’t just tank tomorrow’s plans (hello, brutal sunburn/hangover combo), it can actually make you more vulnerable to petty crime or accidents. And unfortunately, there have been occasional reports of tourists getting sick from tainted alcohol at some less reputable spots, so it’s smart to stick to well-known bars or restaurants, and always watch your drink being poured.
A few pro-tips:
- Pace yourself! Alternate those piña coladas with water.
- Don’t accept drinks from strangers or leave yours unattended (yep, even in paradise, the basics still apply).
- Listen to your body—if you’re feeling woozy, hit pause and grab a snack.
Cozumel is made for savoring—keep the memories sweet (not blurry) and you’ll thank yourself later.
18. Travel Insurance: Your Vacation Safety Net
Now, let’s talk about something most folks overlook until they really, really wish they hadn’t—travel insurance. Look, nobody wants to imagine things going sideways on their beach getaway, but life has a way of tossing curveballs just when you least expect it. Whether it’s a sudden bout of “Montezuma’s revenge,” a missed flight due to crazy weather, or your suitcase deciding to take its own adventure (without you), travel insurance is the ultimate peace-of-mind purchase.
Here’s what makes it so valuable:
- Medical emergencies: Even in paradise, accidents and illness can happen. Insurance ensures you’re covered for hospital visits, prescriptions, or even a last-minute evacuation if things really go off-script. (And trust me, those bills can add up fast if you’re not prepared.)
- Trip interruptions and cancellations: Flight delays, lost passports, or surprise events back home? Good travel insurance helps you recoup those hard-earned pesos if plans take an unexpected turn.
- Lost or stolen belongings: If your luggage ends up in Timbuktu instead of Cozumel, it’s way less stressful knowing you’re reimbursed for those essentials.
Think of it like carrying an umbrella—you hope for endless sunshine, but it sure feels good to have coverage if a storm does roll in. Most major providers, like World Nomads or Allianz, let you tailor a plan to fit your trip. Trust me, being prepared beats scrambling any day.
Final Thoughts: Don’t Forget Why You Came
Cozumel isn’t just another pretty beach destination on a map. It’s a place that genuinely invites you to slow down, unplug from the chaos of everyday life, and reconnect—with nature, with your loved ones, and with yourself. Whether you’re exploring the depths of the reef, wandering through the colorful streets of town, or just sipping a good tequila while the sun dips below the horizon, remember this: this island gives its best when you treat it with care, respect, and a healthy dose of curiosity.
And if you’re looking for a home base that truly gets it? Stingray Villa is a boutique mini-resort right in the heart of Cozumel, with comfortable rooms, thoughtful design, and a pool that’s absolutely perfect for those hot tropical afternoons. We love this island with all our hearts and are always happy to share its secrets with you.
So, pack your reef-safe sunscreen, practice your “buenos días,” and come see for yourself why Cozumel keeps people coming back year after year after year.
Here’s to a trip that’s more than just a vacation—it’s a memory in the making.