The Legendary Spots: Where to Let Your Hair (and Everything Else) Down
Alright, let’s get to the good stuff. These are the places that have built a reputation for their carefree, anything-goes atmosphere.
Mezcalitos Bar & Grill: Home of That Sign
You can’t really say you’ve “done” the east side until you’ve stopped at Mezcalitos. It’s an institution. For over two decades, this place has been serving up some of the best fresh seafood, killer nachos, and dangerously good margaritas on this side of the island.
But what it’s really famous for is the iconic “Naked Beach” sign just north of the bar.
Now, does this mean you’ll see a beach full of naked people? Probably not. The sign is mostly a fantastic photo opportunity, a bit of cheeky fun that tourists love. But it sets a tone. It says, “Hey, we don’t take ourselves too seriously here.” The stretch of beach by the sign is a great place to lay out your towel. I’ve seen people sunbathe and swim nude here without anyone batting an eye. The vibe is fun, loud, and social. If you’re looking for a quiet, introspective experience, this might not be it. But if you want to kick off your sandals, grab a strong drink, and soak up some sun with a bit of playful energy, Mezcalitos is your first stop.
Coconuts Bar and Grill: The Clifftop Hideaway
A little further down the road, perched on the highest rocky point on the island, is Coconuts. You have to climb a winding staircase made of coral rock to get there, but the view from the top is absolutely worth it. It’s breathtaking.
Coconuts is legendary. It’s the kind of place where license plates and old t-shirts from visitors around the world hang from the ceiling, and a couple of friendly dogs wander around looking for head scratches. It was famously a hangout for Bill Murray when he was on the island. The atmosphere is pure, laid-back tropical friendliness.
So, what about the topless situation? Coconuts has an “anything goes” spirit. While the bar itself isn’t a nudist colony, the staff is known for being incredibly welcoming. They’re proud of their fun-loving reputation. In fact, there’s a long-standing, lighthearted tradition here: if you’re bold enough to pose for a topless photo (for their scrapbook, of course), you might just earn yourself a free shot of tequila. It’s all in good fun.
If posing for pictures isn’t your thing, no problem. Just find a spot on the beach below the cliff, get comfortable, and enjoy the sun. The staff at Coconuts want you to have a good time, your way.
Freedom in Paradise: Live Up to the Name
Just across the road from the quirky, reggae-themed Rastas Bar (run by the same family) is Freedom in Paradise. The name says it all, doesn’t it?
This spot is famously topless-friendly. While most visitors stick to their swimsuits, you will absolutely not be out of place if you decide to ditch your top on this stretch of sand. No one will care. There’s no pressure, no weirdness. It’s just a genuinely relaxed beach bar where you can be yourself.
Like at Coconuts, you might find that a little boldness is rewarded. The friendly bartenders have been known to slide a free tequila slammer your way for embracing the “freedom” vibe. It’s just part of the playful culture of the east coast. It’s about 15 miles from the cruise port, making it an easy taxi ride and a popular stop for people making a day of exploring the wild side. The energy is chill, the drinks are cold, and the beach is yours to enjoy, top or no top.
For True Solitude: Finding Your Own Private Paradise
Okay, the beach bars are fun, but what if you’re looking for genuine privacy? What if you want to read a book, listen to the waves, and not see another person for an hour?
That, my friend, is the real magic of Cozumel’s east coast.
Rent a jeep or a scooter and just drive. Between the main beach clubs, there are miles of coastline with countless little turn-offs leading to deserted stretches of sand. These are your spots. Pack a cooler with drinks and snacks, bring a good towel, and claim your own piece of the Caribbean for the afternoon. Here, there are no rules but your own.
A couple of words of caution for these solo adventures:
The Surf is Rough: The east coast faces the open ocean. The currents can be strong and dangerous. This is not the calm, placid water of the west side. Be extremely careful if you decide to go for a swim.
Be Prepared: Bring more water than you think you’ll need, along with plenty of sunscreen and a hat. There is very little natural shade. As mentioned, cell service is unreliable, so don’t count on being able to call for a ride back. Have your transport arranged beforehand.
Another solid option is Palancar Beach, way down on the southwest side. While it’s a public beach club, if you walk far enough south from the main entrance, the crowds thin out dramatically, and you can often find a quiet spot all to yourself.
Other East Side Gems (Fully Clothed, Please!)
While you’re exploring the wild side, there are a couple of other must-see spots that are worth a visit, even if they are strictly swimsuit-required.
Playa Chen Rio: This is one of the most beautiful beaches in all of Mexico, and one of the few truly swimmable spots on the east coast. A huge rock formation creates a natural, protected tide pool with calm, crystal-clear water. It’s perfect for families and anyone who wants a safe dip in the ocean. There’s a great little restaurant here, too.
Punta Sur Eco Beach Park: If you love nature, you have to go to Punta Sur. It’s a massive ecological park at the southern tip of the island. You can climb the historic lighthouse for incredible views, take a boat tour of the lagoon to see crocodiles, and explore pristine, protected beaches. It’s a full day of adventure.
A Few Final Tips for a Perfect Day
Be Respectful. I know I’ve said it before, but it’s the most important thing. Be mindful of who is around you. Don’t take photos of other people without explicit permission. Keep your voice down. Just be a good human.
Take Your Time. Don’t try to rush from one spot to the next. The magic of the east side is in its slow, relaxed pace. Linger. Enjoy the moment. Feel the sun on your skin and the sand between your toes.
Pack Smart. Sunscreen (a lot of it), a hat, sunglasses, a towel, a good book, and plenty of water. A small cooler is your best friend.
Cozumel’s naturist scene isn’t about flashy resorts or designated nudist zones. It’s quieter, more personal. It’s about the freedom to find a deserted stretch of coastline, lay down your towel, and feel completely, utterly at peace with the world. It’s about discovering the wild, untamed heart of the island, far from the crowds.
So go explore. Be safe, be respectful, and enjoy the sun.
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